- On going
Year
Since 2013
Partners
Santander
Accenture
Scope
- Planning
- Execution
- Content Creation
- Digital Platform
Training, specialized support and financial education for micro-entrepreneurs in low-income regions.
The Programa Parceiros em Ação (Partners in Action Program) is an initiative from Santander Bank in partnership with Accenture, executed by Aliança Empreendedora.
The program supports the development of small business in areas where the Prospera Santander Micro finanças (Santander Prosper Micro-finances) is present. Offering specialized support with training in management and financial education. The goal is to strengthen micro-entrepreneurial business and contribute to the local economy in each area.
Started in 2013, the program has supported over 7600 entrepreneurs in person in over 20 Brazilian states. The Parceiros em Ação platform was created to reach even more people. With the aim to reach all entrepreneurs who need financial education.
7600
Impacted Entrepreneurs
20
Brazilian states
54
Average revenue increase for entrepreneurs
Opinions from Entrepreneurs
““The main takeaway was financial organization. After the course, we started to separate the business spending from our home spending, and it was so much better."”
Fernanda and AdrianoOwn a food delivery business in Caruaru, Pernambuco.
““There is always a new way to do things that we can learn from interacting with other participants and exchange ideas. This knowledge integration is worth it, there’s always another entrepreneur with a new idea that can help your business.””
Weliton AzevedoMicro-entrepreneur participant of Parceiros em Ação.
