- On going
Year
Since 2011
Partners
Danone Ecossystem
Scope
- Planning
- Execution
- Content Creation
Empower people who sell Danone kits door-to-door
Kiteiras is a program created by Aliança Empreendedora in partnership with Danone Ecosystem which aims to empower people who sell Danone kits door-to-door. In their majority, the entrepreneurs who participated in this project are women, especially mothers who sell the kits as their main source of income.
In 2020, Aliança Empreendedora in partnership with Danone and the Global Fund Ecosystem, promoted the Auxílio Kiteiras (Kiteira’s Aid), a financial incentive to entrepreneurs who work selling the Danone kits. With this aid, the women had a safety net during the pandemic when sales decreased drastically.
5000
Kiteiras registered
6
Brazilian states
2135
Tons of Danone products sold by Kiteiras
